The Lexicon built Reawakened with guidance from dozens of companies, government agencies and international NGOs. Their skills range from providing research, crop science and plant breeding support (Crops for the Future, the Alliance Bioversity International and CIAT, and Icrisat), insight on building and promoting seed banks and sound conservation practices to ensure biodiversity (Crop Trust and Food Forever), sharing cultural and culinary knowledge (Slow Food and Future Food Institute), and organizing farming communities and family farms across the globe (GFAR).
Reawakened and The Lexicon. We’re a US-based NGO using evidence-based storytelling, strategy, and mobilization to build movements that tackle our food system’s greatest challenges.
By illuminating the meaning behind powerful ideas like Reawakened, we spur people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system.
It’s behavior change that works on a local level to transform communities and shift the marketplace.