As the founder of COcollaborate, Lucas works with a number of companies in a corporate development and strategic guidance capacity. One of these companies is Where Food Comes From (WFCF), based in Castle Rock, CO. WFCF is the industry leader in certification and verification services for the food industry. In alignment with developing authentic human experiences, being able to authenticate and verify how, where and by whom, a food product is produced is a personal passion for Lucas. WFCF is a technology forward organization at the leading edge of experimenting with and implementing emerging technologies to automate and scale source verification processes, ensuring the human element of food production is deeply ensconced within those processes. Overlaying his applied human sciences and game theory concepts to food supply systems, Lucas believes is critical to effecting necessary changes in those systems.