Foodicons Accelerator


Joachim Müller-Lancé

Typeface Design Director

Fontworks Inc.

Foodicons Accelerator

Joachim’s work is characterized by an expressive, direct visual language that always comes to the point. Diverse background and interest in Asia and Europe make him quintessentially cross-cultural, between modernist and experimental. His approach is integrative, not additive: Shape and meaning turn into a coherent One, getting to the essence with consistency and simplicity — useful design need not be dry, and entertaining imagery not shallow.

Specialties: information design, logos and identity, pictograms, type design (western and kanji), illustration, character creation.